But what about the women? From The Sunday Telegraph:

America's biggest cultural battles normally rage around the notorious trinity of guns, gays and God. But where pressure groups debating abortion and the right to bear arms have gone before, a new campaign is following - fighting for every American's right to bear hair on their upper lip.

Campaigning against what they say is widespread and unacceptable discrimination in the workplace and society, the American Moustache Institute (AMI) is vowing to restore well-tended facial hair to the noble status it enjoyed in the Seventies.

The institute is now dedicated to fighting to create a "climate of acceptance and understanding" for all moustached Americans alike.

The evidence that this is one more minority group with reason for a grievance is compelling. A recent poll found more than half of American women would refuse to kiss a man with a moustache. Others have said the look reminds them of Village People, Seventies porn stars and rednecks.

Last year the US Supreme Court ruled that it was permissible for a trial lawyer to throw someone off a jury using the pretext that they have a moustache.

The AMI stands ready to assist any American who claims they have been discriminated against and wishes to bring court action.

Does that mean that women cannot refuse to kiss a man with a moustache? Where will it end? Mullets? Medallions? Brut aftershave?

Next month a US team, backed by the AMI, will represent their nation at the World Beard and Moustache Championships being held in Brighton - an event traditionally dominated by German moustache growers.