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Taking Memes Seriously
by Mark Signorelli (March 2010)
In his book The Selfish Gene, noted nihilist Richard Dawkins ushered the faux-concept of memes into the world by declaring it to be a “unit of cultural transmission, or a unit of imitation,” which is exactly like referring to a unit of literary theory, or a segment of talent, or a yard of affection. Such blatant linguistic hucksterism would be startling from any other man but Dawkins, who, after all, cozened his way into authorial fame by attributing a common psychological state to tiny globs of amino acids, and then swearing up and down that he was doing no such thing. more>>>