Trista Let Uzh Bam Ne Zlitsya

At the website of Tatler, a Russian magazine devoted to the Russian very rich at pla,y in Moscow, Rublyovka, or London, the editors offer this:

“Tatler – ??????????? ? ????????? ?????????? ??????. ?????? ????? ????? ??? ? 1709 ????, ??? ??? ???? ?? ???????? ?????? Tatler ?????? ??? ?????? ???!’ ? ??????? ??? ????????? ?????.

Translation

“The Tatler is a legendary and very old English magazine. The first issue appeared in 1709, which means that Tatler has had its hand on the pulse of the monde for three hundred years. And its diagnosis has been unfailingly exact. “

And so we are to vaguely think that the cheesy Russian Tatler is somehow connected to the original Tatler that  Addison and Steele produced, theirs all words with Latin epigraphs), with not a single photo-shoot nor Latin tag.

What’s next? Since the Russian Tatler wants to extend its life backwards by alluding to, and by sleight-of-word appropriating,  the three hundred years (“trista let”) of the existence of the English Tatler (even the EnglishTatler has as little to do with Addison and Steele’s Tatler as the Russian version) perhaps it also should also try  to connect, via that  “trista let,” to some well-known lines of V. F. Hodasevich:

???? ????? ???? ????,
???? ?????? ???? ?????.
??? ???? ?? ??????
?????????????? ?????.

????, ????! ?? ??? ?????
??????? ?? ????????? ????.
?????? ??? ?? ??? ?? ?????? —
??? ??? ????? ?? ?????? ????.

?????? ??? ????? ??????: When you’re flogging your wares, tout se tient and anything goes.