Branding: Fascists, ‘Folks,’ and Stalinoids

by James Como (August 2019)

Les Marches du Pont et la Grande Lumier Jaune, Susan Rogers, 1970



“All the world’s a stage,

And all the men and women merely players,”

                   —Shakespeare, As You Like It


. . . only now much, much worse.

                   —J. Como



Here are broad strokes, maybe a preface to something like A Neo-Taxonomical Survey of Contemporary American Political Behavior. But I couldn’t write that: too philosophical. Rather, since discourse makes culture, my view is rhetorical.



So picture this. A long, vertical hinge with two wide, long panels swinging on it. That hinge is Fascismnot metaphorical fascism, not the “Trump is a fascist” fascismbut the real thing. One panel is ‘ordinary’, the other is openly malignant, both (as I will describe them) are toxically ‘Stalinoid’. The first swings acquiescently to the movement of the second, which though smaller is weightier, more dense and therefore more kinetically forceful. Together they are unmaking one culture and making another.


Read more in New English Review:
Baseball Lit 101: A Casual Seminar
That Fraud, Gropius


In such a milieu, what space is there for the individual? Who among the Left follows the advice of Malcolm X, from one of his final and finest speeches, to “look for yourself, think for yourself, then make up yur own mind”? This, I know, sounds counter-intuitive, given the mainstreaming of what once were counter-cultural people, until one remembers that those people are now virtually collectivized as communities, instruments for punishing anyone who deviates, even if otherwise a ‘member’: ask any gay person who has no patience with the LGBTQ movement, or any member of the ‘acting community’ (e.g. Jon Voight) who supports the president. Need I mention Black Conservatives? 


In fact, this Otherthis deviantordinarily lionized by the Left, is actually hated by it, a hatred, by the way, that is then projected onto them. (Antifa terrorists beat and humiliate a conservative reporter as they cry “no more hate,” as though he were the one doing the beating.)



The ‘Ordinary’: Pseudo-Folk


A grumbling irrationality parading as thoughtfulness rules this frenetic, but actually very lazy, land.  So this half of my meditation is about our culture of cheap solipsism, or, rather, its pseudo-folk. Forty years ago Christopher Lasch diagnosed our Culture of Narcissism: “Every age develops its own peculiar forms of pathology, which express in exaggerated form its underlying character . . . Narcissism appears realistically to represent the best way of coping with the tensions and anxieties of modern life . . . The ideology of personal growth, superficially optimistic, radiates a profound despair and resignation. It is the faith of those without faith. [my emph.]”  


Lasch called that decade ‘Me’ (only the beginning . . . ), which was preceded by The Sixties, when post-adolescents took over the land and sowed the seeds of Me and real adolescents then plucked the ripened fruit. These have now evolved from Wanton Woodstockeans to the Benign Bourgeoisieand now they have their own progeny. Thus do we inhabit what may be the most culturally noxious decade in the history of the Republic (“Fuck Trump” shouts an actor from the nationally televised stage of an awards ceremony, and is defended by academics and artistes), with so, so many of us turned into performance divas: pseudo-people diving into the pool of inauthenticity and emerging all made up and with a part to play (tattoos tattoos everywhere, with any drop of ink). 


The culture has devolved into a way of being, so what was once entertainment, or, among non-professionals, simple, occasional posturing, now walks the land in broad daylight, usually including a parade. This has spawned the prevalence of a great, self-indulgent and fraudulent culture of pseudo-claims, -beliefs, -behaviors, and -people. 


The consequence of this fraudulence is entropy: indeed, things fall apart and the centersof morality, of sexual identity, of modes of discourse and the social roles that gave rise to them, of wisdom and the permanent and the impermanent things that should hold us together, of joyful arts, of family—these centers are not holding. (Of course, a shifting of the socio-political calculus should be continual, even if not easy: just ask the president, who is trying to crack the calculus that has been ossifying for three generations. But that is not culture, a deeper, more thickly woven fabric.) 


Worse, most people who regard themselves as informed, as with it, progressive, and woke, have checked their brains at the door: they see but do not recognize, or if they recognize they quickly turn away, or if they do not turn away they accede, as though they have chosen, even though no one, until recently, would have regarded their accession as a genuine choice, as opposed to a trendy herd-like, tourette-ish, intimidated drift.  How could it not have been?  Their brains are back at the coat rack. 


very well.) But, of course, that is false (though here a discussion of Original Sin would be a trip down a tributary), like all the other regnant falsehoods that populate the culture. 


I do not mean those that drip from the merely mendacious and cynical, the routinely dishonest opportunists who are always with us. (Back in the day, my favorite was the processed and pompadoured Reverend Ike, who would ask his flock, “Why wait for pie in the sky when you die when you can have it here with a cherry on top?” Now his offspring are running for the Democrat nomination.) 


Rather, I meanhere a samplingthose who:


  1. comfort themselves with unease, a belief in looming political, climatological, and economic Armageddonwho are, in fact, very safe, as here they have always been, but whose unease shows sensitivity and ‘concern’, except with regard to cultural devolvement (especially Daniel Moynihan’s “defining deviancy down”). Everything is the apocalypse. What fun to be in the foxhole together.
  2. believe identity is merely demographic, and who
  3. believe that verbal and oral intensity, because evidence of conviction, is not only justified by necessary.


Now, lest anyone leap to the straw man that I mean all of these are always and everywhere falsely manifested, I say the opposite: sometimes these claims are genuine, and they are almost always sincerely (even if merely subjectively) proffered.  But the verbal inflation always cheapens the currency of hard thought and useful discourse and invites the exhibitionists (politician, pundit, celebrity, athlete . . . ) to a game of call-and-raise.


What I do claim, however, is that these topoi have become rhetorical fixtures. As memes they inflect our discourse, ramping through our cultural veins like so many pollutants, and it is that discourse that makes our culture. Often contradictory, they are held nonetheless, and happily. After all, we are told that common sense, let alone logic, is hegemonic, paternal, and post-colonial (another meme: number ten?) and that facts, these days, are in the eye of the beholder (a variation of C. S. Lewis’s “Poison of Subjectivism”).


Of course we do not inhabit one but many cultures, and often they co-exist peacefully, even pleasurably. But from time-to-time one or another claims counter-cultural status (and therefore high moral standing) even as it calls the shots. Therein lies the entropy. What assured some coherence as recently as twenty-five years ago has been overturned by what then was the counter-culture: farewell coherence, hello a buffet of counter-cultures. And with that comes something new: cultural compulsion. As I’ve mentioned, there is little attempt at persuasion, and politics (remember, it used to be downstream) has become the whole flow.


Certainly coherence has been tyrannical, as was the case with racial status, but language, though malleable, was meaningful, as opposed, for example, to mixed sex pronouns chosen by each of us as we please (there’s that solipsism). My response to this charge of tyranny is to ask (for example): If we can re-define marriage why not permit interspecies, or sibling, matrimony? (Which has actually been suggested: “imagine the insurance benefits.”) If that sounds unserious, tell me, please: how so? If an unborn human is not a living homo sapiens, how not? Does the Left ever bother to refute the pro-life case? I seek a principled, not a merely trendy (no matter its might) preferential (and therefore subjective) case. I want argument, not imposition, which comes in many forms. 


What would Lasch say about such brands as Adore Me (women’s products), or motivational senselessness such as “you can be anything you want to be,” or pride in anything, e.g. same-sex attraction, having nothing to do with any actual achievement whatsoever, or trophies for every little incompetent who kicks a ball? These typify the culture of fakery, with costuming to match, along with language (‘creative’, ‘original’, ‘artist’, ‘community’, and the tiresome ‘special’). Can the culture be more meretricious? 


Thisa cheap, oh-so-sincere fakery, self-satisfied and smug (for which the slogan is “keep it real”)is at the core of our entropy. Too many of us are collectivized, secularized, de-natured, de-racinated, and profoundly inauthentic, a population of selves the exact opposite of what ‘folk’ (as in folk wisdom, or folk tales) used to mean.  


What, with this, its twin . . .  In “Membership” C. S. Lewis wrote, “I have been trying to expel that . . . the pestilent notion of personality . . . that each of us starts with a treasure called ‘Personality’ locked up inside him, and that to expand and express this, to guard it from interference, to be ‘original’, is the main end of life.”


Alcibiades, Cleopatra, Byronsuch extravagant and self-indulgent psyches are always with us. But these days they walk among us as fellow-travelers, no matter how narcotized they may be, of the second group: not real folk, not authentic, that is, independent, individuals.


Malignant: The Neo-Stalinists


and it feels so good.   (There are exceptions: every now and then Amanpour seems ready to reason, as she was with Claire Lehmann of Quillette, the online journal of that beaten reporter.) Withal they are Eric Hoffer’s True Believers—cynical, still opportunistic, but now simply childish, intellectually shallowbut authentically so, collectively


Their bumper-sticker thinking walks the earth as political philosophy, as do figures of speech and contrived theories, -isms, -osophies, -ogonies, and ‘studies’. Manners are repressive, rudeness celebrated, an inventory of fallacies (e.g. the whole for the part, the part for the whole, a failure to define, causal confusion, red herrings, strawmen, smokescreens, shifting of ground)these proliferate, with whole new vocabularies (‘woke’, ‘intersectionality’, ‘embyonic pulsing’) invented . . .


of statues, livelihoods, ideas and discourse, not to mention real debate, reason and courtesy. 


They speak what they feel, and therein lies the fault. A simulacrum of thinking comes later, to justify the feeling, and the feeling comes fromwell, a Weltanschauung arising from attitudes fundamentally collective, fungible (one cause into another, one culture into another, one national identity into another), improvisational, and hungry for power. A bagful of self-deceiving fetishes (diversity, inclusion, equality) and the rule of chromosomes (that is, those demographic descriptors) dominate. 


On the other hand, deliberative rhetoricthe type that requires explanation, at which Trump, Obama, and W are and were so inept, Reagan so adeptis too much trouble: why explain dogma? In short, we haveand take seriouslychildish, largely ignorant minds pontificating with religious zeal. 


Are we in the greatest generation gap in our history? (I’m told that many senior woman look down on the #MeToos.) Self-styled alphas of our brave new world unknowingly follow a dead white male, Pico della Mirandola, whose “Oration on the Dignity of Humanity” (the so-called “manifesto of the Renaissance”) teaches that one’s station is not fixed but is determined by what one chooses to enact: all the world’s a stage indeed.


while they remain free. They weave their own web of meaning, an internal framework of pseudo-understanding. Moreover they are cyclothymic, a mood disorder. In it, they swing between periods of mild depression and hypomania. When howling at the moon (literally) becomes tiresome, they jubilate over a Green New Deal.


Umgebung, the living being’s surroundings as seen by an observer. Umwelt is a perceptual world in which one exists and acts.  A new renascence: Pico lives. 


So we have, inevitably, a clash of Umwelten, with so many weaklingsbenignities (why not?)caught in mid-swing on that hinge of fascism, eventually submitting to Romper Room wails of accusation. (Joe Biden, chump that he has always been, apologizes for calling VP Pence “a decent guy.”) Well then, try saying islamophobia is not rampant, white privilege is not preponderant, socialism is imbecilic, the right side won the Spanish Civil War, anti-Semitism is largely of the Left, sex is biological, climate change is not apocalyptic, unfettered immigration is a menace, same-sex unions are fine but not ‘marriage’, the unborn are people too, truth exists, history matters, anger does not trump reason, ‘social justice’ is mostly a damaging sham, sin is real, humans are not perfectible, there can be no earthly utopiaand do not apologize. 


Sound extreme? It is the way of extremes, especially sneaky ones, to beget loud, angry, woke extremes from the opposite direction. But my litany is not extreme and never has beenexcept to Stalinoid extremists.


Consider, for example, the deep divide between Globalization[1] (from open borders, to no borders, to the elimination of the nation-state, “melted away,” as Jurgen Habermas happily has put it) and Populism, though the battle has been largely one-sided. Globalistsold-school ‘one-worlders’gradually encroached, until populists, so-called, whose allegiance is to a nation-state and a particular cultureawoke to find themselves demonized.  


In the EU people simply may not oppose an acquis, something permanent, unassailable, whether a program, a policy, or even a social norm. Of course, few people voted for this Union (a Maastricht treaty so convulated that its authors couldn’t explain it), one of the greatest long cons in history: the essence of Stalinism. And, of course, questioning this fetish invites a rhetoric that makes Joe McCarthy’s look like a Gregorian chant. 


Not long ago a friend, an extraordinary man, formerly a student whose mother was an original Black Panther, gave me a flash drive loaded with broadcasts from Pacifica Network, the ultra-liberal radio station. In some instances these archives went back fifty years, to James Baldwin, Martin Luther King, Jr., and Malcolm X. The programs are not balancedthe Left advocacy was always front-and-centerbut they are rational. Karen Armstrong on religion and violence, Reza Aslan on the politics of Jesus of Nazareth, a celebration of Cesar Chavez, and several from “Out of the Vault,” most notably featuring Ruby Dee[2] and Ossie Davis as narrators. 


Now we have that mayor, that senator, that congressperson, that governor, fellow-travelers (at best) not caring to call out their heroes for the firing squads, squalor, gulags, or any of the other uncountable depredations. Why bother? Whether by mockery, ostracism, expulsion, imprisonment, beatings by Antifa, or merely by exile to the black hole of neglect, opposition is marginalized, or silenced.  The Soviet empire may not exist, but it’s ideology (mutatis mutandi) does: total, despotic, fraudulent, treacherous. It is spreading as a state of mind.  


nary a word.  


Read more in New English Review:
The Justice on Trial
Another Nice Mess: Synchronized Turkey-Vulture Projectile-Vomit
• Defending the Indefensible: Why Holocaust Denial Should be Legal


I may have overdrawn the dichotomy. Here and there remain people right and left of the actual center (but there was no next Tim Russert or William Buckley, Jr.). But the truth, alas, is that reports of the death of Stalin were pre-mature, and there is only a single prescription. Changing a culture can be slow business, but it starts with language: rejecting, changing, substituting. 


A small first step: branding matters. I have not mentioned the Right and its fringe depredations, because those are just that: fringe: as things are now there is simply not any meaningful symmetry.  Nor have I mentioned political parties, the wrangling function of which is on the verge of being re-awakened. We shall see. 


In the event, the Neo-Stalinists like to play the shame game. But too many in public life want that game without the name. At the very least we can call them out. Sanders, Ocasio-Cortes, Warren, DeBlasio, Booker, Harris, Cuomo (pick one of them, or both), et are the fascists or, more precisely, the Neo-Stalinists, and your Stalinoid pseudo-folk symps are hardly any better: two ‘communities’, not an authentic individual in sight.


[1] Defined variously: 1/ “a process (or set of processes) which embodies a transformation in the spatial organization of social relations and transactions . . . generating transcontinental . . . flows of networks or activity” (David Held). 2/ “. . . the compression of the world and the intensification of consciousness of the world as a whole” (Roland Robertson. 3/ “the intensification and acceleration of social exchanges and activities” (Manfred B. Steger). It has produced wealth for millions who were in poverty but has also contributed to staggering, and institutionalized, inequities.

[2] Decades ago Miss Dee visited York College to conduct a workshop for our acting students.  Her broken leg was in a cast and she was on a crutch, but it did not matter. She was brilliant, tireless, gentle and acute. The improvements in the scenes played by our students were nearly unbelievable.  Living in Westchester, I had the pleasure of driving Miss Dee home to her house in New Rochelle. We talked all the way: her generosity of spirit and conversational eloquence were extraordinary (and her religious belief palpable)



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James Como is the author, most recently, of The Tongue is Also a Fire: Essays on Conversation, Rhetoric and the Transmission of Culture . . . and on C. S. Lewis (New English Review Press, 2015). His new book, from the Oxford University Press, is C.S. Lewis: A Very Short Introduction.

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